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ENABLING SUSTAINABLE GROWTH
Today, more and more people are interested in the origin of their food. Consumers expect transparency about production methods and want to know if the animals were treated well. They also care for the environment and demand food from sustainable sources.
As consumers become increasingly health conscious, many look to include more fish in their diet. Oily fish, especially salmon, is a rich source of omega-3 fatty acids and protein.
Since 1961, consumption of fish has grown about 3.2% on average per year, which is twice as fast as the world’s population. Overfishing has placed extreme pressure on wild fish stocks – the main cause for biodiversity loss in our oceans.
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